Objective
One sentence: what this piece must achieve (rank / cite / convert / support brand).
Audience
Who, company size, role, technical level, language.
Search intent
Informational / Commercial / Comparison / Transactional / Troubleshooting, and the question behind the query.
Keywords
- Primary:
- Secondary:
GEO / AI search angle
The direct-answer paragraph an AI assistant should quote. Include the entity names (Luxembourg, provider names, standards) the answer must contain.
Key points to cover
Internal links
- Link to:
- Link from:
External sources
CTA
Primary CTA and placement.
Repurposing plan
- Substack: yes/no, angle
- Reddit: yes/no, thread types
- PR: yes/no, announcement angle
- News: spin-off item?
Publishing checklist
House style pass (no em dashes, B1–B2, sentence case, active voice)
H3 emoji headings / HTML tables / FAQ details blocks per pbx.lu conventions
Preview image 1080Ă—1080, OG 1200Ă—630, cover 1500Ă—300
Latest Insights synced block inserted
Callout colours applied
Internal links wired (Cmd+K)
Meta title + description set
Publish flag flipped in Insights DB
Post-publication checklist
Published URL added to this item
Actual Publish Date set, Status → Published
Platform record Last Published Date updated (if external)
Repurposing items created and linked via Repurposed From
Review Date set (+6 months)
Submitted for indexing / checked in Matomo after 7 days